Patrick Dempsey Nike and Lance Armstrong Unite to Inspire and Mobilize the World in the Fight Against Cancer Nike today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer. The campaign, Its About You, includes a TV commercial and a collection of digital short films featuring inspirational cancer stories, new social networking elements to help ignite a groundswell of support to fight cancer, and dozens of LIVESTRONG city and sporting event moments across the United States and in France. This campaign is not about me. Im just one person, and I cant fight a global epidemic alone. Were celebrating the strength of those facing the adversity of cancer and giving them new ways to share their stories, said 7-time Tour de France winner Lance Armstrong. Its about inspiring people to turn hope into action, so we can beat this disease that strikes far too many, too often. Its About You features a television spot entitled Driven, featuring Lance Armstrong and cancer survivors, that debuts in the US on Sunday night, June 28th. A 30- and 60-second spot will run on ABC, CBS, Comedy Central, ESPN, FOX, MTV, NBC, and Versus throughout the Tour de France. In conjunction Nike is also releasing a collection of digital short films featuring the stories of cancer survivors and those who have been touched by someone living with cancer. Athletes <b>...</b>
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